I know that if you choose to work with a designer, you want her to understand your business inside out.
You want clear communication throughout the website design process - from the initial briefing, through to the publishing and launching of the site.
If you've chosen to DIY your website, you need a website solution that is easy to implement - and that doesn't end up draining hours of your day (and have you pulling your hair out).
And how about some help and support that is customised to your website - even if you are DIY'ing it?
You certainly don't want to be fussing with boring technicalities like plugins and hosting, and security and updates.
But, it's your site, so you want control over it so you can publish blog posts, link to your calendar to get client bookings, and add that next content upgrade you've got up your sleeve.
I know that it's often (maybe always...?) difficult to express your true awesomeness and the incredible value that you offer to your clients in your website copy and messaging.
I know that you want a website that will set you up for success - so that you can DO WHAT YOU CAME HERE TO DO!